Jaguar I-PACE launch, on Cyber Monday 2019, introducing their new models to the world.
Being Jaguar’s first All-Electric to go on the market, this campaign sought to provide its brand’s classic reputation in the new electric car market. Prior to the big reveal event, Jaguar provided the audience with teasers. A two week set up with teasers from celebrities like Jonathan Scott and an Instagram contest for LA residents.
Kadota led in providing deliverables in time for instant social media engagement. All shot, edited and launched at LA’s historic commercial district Row DTLA, on Cyber Monday.
