Chrissy Teigen partnered with Cord Blood Registry® and marketing agency EvolveMKD on an educational campaign focused on the benefits of banking newborn stem cells from cord blood and cord tissue. Director/Photographer Mike Rosenthal teamed up with Kadota to produce the project from script development through motion+stills capture and post production. Kadota handled post production managing broadcast, web and social deliverables including editing, music research and usage negotiations, sound design and color.